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What would you do if you were no longer competitive?

MHG Strategic Audit
Do you know how to answer these questions? MHG can help.

1. What business are we in? What businesses might we be in?
What businesses should we exit?
2. What are our business goals?
3. What’s our current strategy? How will we ensure a competitive advantage? Would your customers agree?
4. What forces are shaping competition?
5. Is there money to be made in our chosen business?
6. What is our distinctive competence?
7. What is the functional health of our enterprise?
8. What is the sequential scaling of priorities, timing and
resources to meet our business objectives?
How will the plans be implemented and measured?
9. How do we best compete for the future?
10. What are our contingency plans?

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