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KEYAH Construction

Facing new competition from larger general contractors whose own clients have dried up in the economic meltdown, this small but viable American Indian-owned contractor servicing 100% of the Native American community has come under mounting pressure to win new projects and clients.

The company’s CEO, Harry Singer, hired MHG to develop a better presentation package in which a more sophisticated image and presentation would lead to greater opportunities to be interview for work. When we learned the differentiation that would make KEYAH Construction a better choice – deep identification of cultural identity – MHG asked its design team to create a formal design template to house all content of existing and future proposals.


The template included:

  • A unique cover page, with powerful-yet-subtle images that conveyed reliability and cultural connectedness
  • A better content flow for ease of reading
  • Rework of important graphics, such as the chart of personnel
  • A business identity system, subtly conveyed in the cover and follow-up pages where text and images would come alive and invite readership.

 


4450 N. 12th Street   |  Suite 264   |   Phoenix, AZ 85014