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CASHE: Central Arizona Society For Healthcare Engineering, a chapter of ASHE

MHG helped cultivate executive and board member visions after the organization’s inaugural year. These visionary discussions explored what was possible among nonprofit membership organizations, both in terms of overall communications and ways to engage the constituency through online newsletters and a sophisticated web portal.
Working through the committee structure, Michael Harris interviewed different IT firms specializing in member association websites, helping to select a competent firm that would also be a good fit. I also secured a budget for Logan Interactive’s successful bid to create a compelling, content-rich, and engaging website.

This website would become a portal for CASHE’s members and officers, allowing for event registration, membership renewal, fee collection, and sponsorship commitments. The online tool suite also provides access to more sophisticated tools such as online interactive education, a membership directory where people connect and share referrals, and an intranet in which officers and administrators engage each other, and conduct the business of the organization.

Results:

  • For 9 months, MHG facilitated the vision, design, build-out, testing, launching, debugging and fortification of CASHE’s robust website tool. Inadvertently, this site has become the hub of activity for the entire 300+ member chapter when events are not scheduled.

  • A well-designed monthly newsletter with strong content, member spotlights, project showcases, and upcoming events accompanied the launch of the web portal, and has been met with glowing appreciation by both members and new recruits alike.

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